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When It's Time to Sell
We're Ready When You Are Ready

Our Mission

Mason & Morse Ranch Company is dedicated to representing it's selling clients with integrity and experienced service when marketing  farms, ranches, and recreational properties. Operating under its trade name, Ranch Company, the firm combines innovative marketing strategies, a “Live It to Know It” philosophy, and a genuine passion for the land and outdoor lifestyle.

Brokers who understand that every property carries its own story, character, purpose, and value. From agricultural production and recreational use to long-term stewardship and legacy ownership, each property presents a unique combination of attributes that deserve thoughtful representation and a clear understanding of what drives value.

Deciding to sell a farm, ranch, or recreational property that has been part of a family legacy is both a serious financial decision and a deeply personal one. These properties often represent more than land alone. They reflect years of work, family history, stewardship, and long-term investment.


Brokers that Live It to Know It. They have sat at the same family table helping families navigate  conversations that come with  deciding to sell. These decisions are rarely simple, and they often require patience, communication, and trusted guidance.


The Authority on Western Land Value
We Know What Drives Value on the Ground


When sellers hire Mason & Morse Ranch Company, they get more than a marketing firm. They get professionals who understand the value of the property, how to position it in the market and the financial  emotional impact a sale can have on everyone involved. The company's role is to provide experienced representation, a clear marketing strategy, and the confidence that every step is being handled with professionalism.
Our Mission

Marketing Tools

In today's technology driven global environment, as a seller, you have a lot of marketing choices. It's important to remember high quality imagery, aerial drone videos and fancy websites are just tools of the trade and will only help advertise your property. If you want to successfully sell your property you deserve more. You need boots on the ground experience, a team of professionals that inherently understand the value of your property and the lifestyle you live. Mason & Morse Ranch Company brings all the tools of the trade together with experienced farm, land ranch brokers. Our agents have global company support from our technology team, search engine optimization specialists, GIS mapping professionals and national marketing director that handle website and social media advertising, television production, digital online videos, print magazine, direct mail and custom advertising related to your property. From search engine optimization to efficient, leveraged media buys, direct mail campaigns that reach the qualified buyer, we emphasize quality timely work and hold ourselves accountable to the highest standards for our clients. Execution of your marketing campaign will be both an art and a science. From development of a marketing campaign to post sale analysis reporting we will focus on exceeding your expectations.
 

Sales Methods

A seller needs to have all the information about the various sales methods available to them before making an informed decision about selling. The majority of our farm, ranch and land real estate listings are sold traditionally using an exclusive agency or transaction broker arrangement between the seller and Mason Morse Ranch Company. This process is well known and gives the seller the most control over the selling price and details of listing contract. The contractual timing and terms of a sale is a negotiation between buyer and seller facilitated by your Mason Morse Ranch Company agent.  Alternatively, our various auction methods allow the seller different control measures during the sales process. An auction is a time specific event and allows the seller to set the sales date, determine escrow amount, and pre-qualify buyers doing away with contingencies that sometimes can otherwise put traditional contracts in jeopardy of falling out of contract. The seller does not set the price however and allows the market to determine what the property should sell for. Most auctions average about a 120-day time period from the start of planning the auction to closing the sale. Mason Morse Ranch Company marketing focuses on driving enough participants to the auction creating a competitive bidding environment to maximizing price.
 

Trusted Experience

Farms, ranches and recreational lands are as personal to us as they are to you. Our professional real estate brokers understand that selling a farm, ranch or recreational property is more than just a simple buy and sell or 1031 exchange. It is about new beginnings and past heritage, a lifestyle change, building a new family legacy or a transition from one generation to the next. It's about capitalizing on your investment or diversifying your portfolio. When you need a professional real estate land and ranch broker who will share their hands on experience we take the right steps to ensure that you’re getting the best for you.  Combined our agents bring together more than 133 years of experience. Each Mason Morse Ranch Company agent brings an authentic background to the relationship with agricultural roots, animal and land management history farming, ranching, hunting, fishing, horse equestrian and guided adventures. Our agents work together to facilitate your listing and sales contract, qualify buyers, coordinate showing activities, contract negotiations and closing. Mason & Morse Ranch Company is a trusted brand in farm, ranch and recreational real estate sales across the country. Our company culture is bred from a foundation of cowboy ethics, trust and hard work. We're ready to go to work for you when you are ready to sell.
 

Our marketing services take special consideration of the characteristics and attributes of the land, improvements, natural resources and family structure when working for you. Our team is committed to investing in you and meeting the goals of your real estate transaction.

We still enjoy the saddle for the experience and connection with the land, but when it comes to buying or selling farms, ranches and recreational properties we're equipped with today’s modern technologies; UTVs, aerial drones, high resolution cameras, GPS, virtual maps and social networks. Technology may be your best marketing investment but we don't leave out important media channels like national print publications, television and peer to peer networking.

Mason & Morse Ranch Company roots date back to 1961 when Mason & Morse opened a real estate brokerage in Aspen, Colorado. It's trade name Ranch Company use began in 1998 and the company has been partner-owned since 2011. Today, the company employs more than 20 specialized land brokers with offices, is licensed in 13 states, and continues to expand its licensed footprint. The company has marketed more than $2.0 billion in farms, ranches, and recreational land for sellers across the West. For buyers, its representation and referral network extends nationwide across all 50 states, with more than 1.2 million acres sold across the U.S.

IF ITS TIME TO SELL WE'RE READY WHEN YOU ARE READY

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